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New levels of car servicing, customer care from Audi, Al Nabooda Automobiles

The world’s largest stand-alone Audi service center has been inaugurated in a VIP ceremony to commemorate the launch of a new standard bearer in car servicing and customer care.

Al Nabooda Automobiles, the sole distributor of Audi in Dubai and the Northern Emirates hosted a VIP collection of government officials, dignitaries and loyal customers at the new AED140million service facility, located in Al Quoz near interchange four of Sheikh Zayed Road.

H.E. Khalifa Juma Al Nabooda, Chairman of Al Nabooda Group of Companies and Mr. K. Rajaram, CEO of Al Nabooda Automobiles were joined by Mr. Markus Siebrecht, Head of Aftersales and Genuine Parts, Audi AG, and Mr. Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles at the event.

The service center is the latest project to be completed within Al Nabooda Automobiles’ AED900million investment programme to expand and enhance operations in the UAE.

H.E. Khalifa Juma Al Nabooda said: “This is a landmark moment for Al Nabooda Automobiles. When we built the world’s largest new car Audi showroom, we said that a service center to support the facility would have to be the very best standard bearer in quality and size. We have delivered on that promise today and Audi customers can expect to receive a new level of service.”

Providing a premium standard in customer service and vehicle care, the three-level workshop sits on an 11,000sqm plot with a total built up area of 31,000sqm and includes an expansive work shop, contemporary lounge, 400 parking spaces and a closed roof mezzanine level.

With the capacity to service 170 cars per day, the center boasts a spacious work shop floor staffed by a large team of experienced technicians and automotive experts, and provides 68 state-of-the-art Audi work stations with an additional 16 direct dialogue reception lifts, five quality check lifts, two wheel alignment units and two smart repair bays.

Speaking at the event, Mr Rajaram said: “Dubai has a new world record with the largest Audi Service Center, which stands as a testament of our ongoing dedication to customer after-sales care.

“The facility has been fitted with some of the most advanced servicing equipment operated by a team of highly trained individuals; ensuring customers have access to faster and more efficient car maintenance options.”

In a bid to make the facility more environmentally friendly, a Water Recycling System has been introduced to the car wash process.

The two fully automatic roll over car wash stations will recycle and re-use more than 50 per cent of the water used when cleaning the vehicle, saving up to 3.5 million litres a year.

Additionally, photo voltaic panels are to be fitted on the roof which will allow the center to produce 0.8MW of renewable electricity.

The new service center will also feature the ‘Twin Service‘, an initiative that stations two technicians at a single work bay – doubling output and decreasing lead times.

Mr. Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles, said: “The ‘Twin Service’ is an excellent way to provide the same service without sacrificing the quality that we ensure our customers.

“When someone leaves the showroom with an Audi, our relationship doesn’t stop there. We know that Audi owners expect quality and efficiency and that’s what we provide within our after-sales care. The new service center, along with its staff and equipment, will guarantee that we maintain the highest level of customer satisfaction.”

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