Business

Al Adil Trading continues expansion mode by opening32nd outlet in Mussafah, Abu Dhabi

Al Adil Trading Co LLC, U.A.E.’s leading name for Indian food stuff, as part of its strategic growth and expansion plan, recently opened their 32nd outlet in Mussafah, Abu Dhabi. Dr. Dhananjay (Jay) Datar, Chairman & Managing Director Al Adil Trading Co LLC, the new outlet is part of a dynamic and concerted effort to expand their regional presence in a strategic and dynamic manner. In tune with the expansion plans, a new outlet was recently inaugurated in Shabia, Mussafah, Abu Dhabi. Outlining the thought process behind the expansion, Dr. Dhananjay (Jay) Datar, said that a conscious decision was taken not to bring in any celebrity for the inauguration.

“We initially thought of bringing in a celebrity to do the inauguration since Mussafah is one of the most populated areas. We thought the celebrity would help to bring in a huge crowd. On deeper introspection, we realized that the money that will be spent on bringing the celebrity can be passed on to our customers. We then decided to provide better value for money to our customers by offering discounts on a wide range of our products. The feedback that we got from our customers for this gesture has been overwhelming. Many of them were happier with the savings that they got rather than an opportunity to spot the celebrity for few minutes. This once again proves that our decision was on the right track,” he added.

The new outlet is according to their market expansion plans. The newly opened outlet of Al Adil Trading is situated in the heart of Mussafah, in close proximity to the residential area. “The opening of each outlet is a growing testimony to our belief in ourselves as well as the market. Our new outlet is well equipped to meet the growing demand of people for authentic high quality Indian food stuff. With full confidence I can state that when it comes to high quality Indian foodstuff the name that is in the front is Al Adil and I thank my customers for making Al Adil the number 1 brand in the region,” he added.

“As the Chairman & Managing Director I believe in customer convenience and this determines the choice of our store locations. The location in Mussafah was selected after a thorough market study and research. We realized the need for a store that noted for quality and we decided to meet that need. It goes without saying that for Indian expatriates as well as for expatriates from other parts of the globe, we have become the first choice when it comes to getting their preferred foodstuff including authentic masalas and spices,” added Dr. DhananjayDatar.

“Ever since we opened our first outlet in Bur Dubai to cater to the needs of Indian Housewife, in 1984, we have grown in a major way from our modest beginning. Today, thanks to the ever growing support base we have 31 branches and 2 spices and flour factories – a strong testimony to our hard work as well as identifying the needs of the customers and providing them with products that meet this need. With a very strong  quality policy and stringent quality norms and there is no compromise towards that. Our quality control measure has helped us to win numerous awards and recognition from nationally and internationally acclaimed bodies,” he observed.

Al Adil Trading also has the major brand PEACOCK. Under thePeacock brand umbrella they have all types of Spices, Pulses, Wheat, Atta, Rice and Indian Foodstuff items that are packed and sold in various packing sizes according to the customer requirement.Under the Peacock brand they also have all types of pickles, RasGullas, GulabJamun and confectionery items which are sourced from India and packed in various sizes as per our specifications.

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