How did you get the idea to start the baby equipment rental service?
I started thinking about the concept whilst on a trip back home to Australia in 2014. I was expecting my first baby and was about to lug our newly-bought stroller, car seat and cot, over from Dubai before discovering that all the baby items we needed could be rented there instead. This was handy, as most airlines don’t offer any extra baggage allowance for strollers and car seats when you’re expecting – only when you have an accompanying infant ticket.
When our gorgeous baby boy arrived, we had imagined that a car seat and stroller would be sufficient to get us through the first weeks, but we quickly discovered this tiny baby required a small infrastructure. We ended up hiring a range of equipment including a bassinet, changing table, baby gym, toys and a steriliser to get through our stay in Australia before heading home to Dubai with our new arrival.
Are you only targeting travelling parents?
Half our customers are from abroad coming to the UAE on holidays or work, the other half are UAE residents ordering on behalf of their visiting family and friends.
We often have mothers wanting to “try before you buy” particularly for the higher price tag items as they want to be sure they are making the correct choice for them and their baby. Items such as the Baby Jogger City Select Double stroller which retails at AED4,285 can be hired for 3 days for just AED290, or the 4Moms Mamaroo which is an electronic baby rocking device which retails at AED1,595 can be rented at just AED120 for 3 days.
Do you deliver to the doorstep of your customers?
Our main aim is to offer convenience. There is no running around required for our service – we can deliver to your doorstep, meet you at the airport or at your office.
In Dubai our delivery and collection service is complimentary for all orders over AED300, and we delivery to Abu Dhabi complimentary for all orders over AED500.
Customers also have the option of collecting or dropping off to our warehouse directly if it is more convenient for them.
How do you take care of the hygiene and sanitization of your products?
All our equipment is purchased brand new to ensure our range meets strict safety requirements. Our equipment goes through a thorough cleaning and steam cleaning sterilisation process before and after each and every hire.
We use Seventh Generation’s range of natural hypoallergenic and baby friendly cleaning products to ensure the absolutely best for our clients. We wouldn’t rent out any item that we wouldn’t use for our own children.
Which products are the most popular?
Car seats and strollers are highly popular items for hire. Parents want safety for their children particularly on the UAE’s busy roads, and its actually great to see so many parents take this seriously. We stock a large range of car seats not just for different ages, but also covering different safety requirements such as isofix and rear facing seats.
Do you have any new products in your range?
We have the UAE’s largest and best range of equipment and we are constantly adding the latest products to our inventory. Last month we purchased several different brands of compact travel strollers which can be stored in the overheard compartments on a flight. These are very popular during high season, such as December!
We are also in the process of launching hospital grade breast pump rentals in an effort to assist mothers nursing needs for their babies.
If a client needs something immediately, can you help him?
We advise to book as far in advance as possible to avoid disappointment, particularly during peak seasons. However, we often have parents contacting us requiring equipment at the last minute and we can deliver same day providing our delivery schedule permits. Otherwise, the client also has the option of collecting the item themselves directly from our warehouse which is conveniently located close to Mall of the Emirates.
If someone is in need of something which is not within your inventory, I assume you try to help him out?
We have managed to build a vest inventory, however, in the event that the client requires something specific, we always offer a solution – whether that be offering a similar product or purchasing the desired product.
Do you also offer your services in Abu Dhabi
We have recently expanded our operation and now offer our services to Abu Dhabi and all emirates of the UAE.
Can interested parents chat with you on your website?
We welcome all enquiries via chat on our website, by email, by phone or even whatsapp.